The Magic of Ketan Lakhani and Occtagon Media Networks

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Occtagon Media Networks was founded in 2014, fairly recently compared to some of their competitors in the advertising agency world. However, they are not to be counted out just because they are younger. Occtagon is incredibly passionate, creative, energetic, and full of incredible ideas regarding out of home advertising. While they haven’t been around for as long, they have still managed to cement themselves as one of the biggest names in Indian ooh advertising. They have presence all over India, with hoardings in several strategic locations.

They are led by Mr. Ketan Lakhani, their director, and an extremely motivated and driven individual. Sanjeev Gupta, CMD, Global Advertisers, describes him as a man willing to do what it takes to get their client the best advertising possible. Mr. Lakhani ensures that his team, while young as a marketing agency, still have all the relevant experience they need to be incredible media advertisers. He leads from the front and is full of determination and hard work, making sure not just his advertising agency, but also each individual employee, grows with him.

Arbaz Khan’s leadership of Impact Ads Pvt. Ltd.

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Impact Ads is a leading out of home advertising agency in India. Their key goal is to ensure that their client gets a comprehensive list of options for all their advertising and marketing needs. They strive to provide highly innovative solutions and have a dedicated team with die-hard professionalism. They are good at managing hoardings, brand advertising, corporate advertising, and everything else that is expected of a marketing agency.

Their Chief Operating Officer is Mr. Arbaz Khan, an extremely talented man with a great deal of experience. Sanjeev Gupta, CMD, Global Advertisers, has referred to him as an incredibly intelligent and respectable competitor in the ooh advertising space. Mr. Khan and his team value honesty and loyalty to the customer above all else, always striving to ensure that they put out the perfect advertising for the situation. Impact Ads has their reputation bolstered by the fact that they have been around in the advertising space for quite some time and are still constantly progressing and evolving, making sure to match the needs of the market as it evolves.

Mr. Yogesh Lakhani and Bright Outdoor Advertising

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Bright Outdoor Advertising is one of the biggest outdoor advertising agencies in India. Founded in 1980, the agency has over 1,000 hoardings in Mumbai alone. The chairman and managing director of the company is Mr. Yogesh Lakhani, an actor and producer turned business owner. Bright originally started with just one hoarding in Malad, but soon rose to fame as one of the forerunners of the out of home advertising industry in the country. Ooh advertising brands are very common, but even in such a competitive world, Mr. Lakhani’s tactical innovation in products and strategic locations makes ensures that Bright is a cut above the rest, with some of best advertising amongst the multitude of ad agencies.


Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is a worthy competitor from whom he has learned much. Hard work, dedication, and sincerity define Mr. Lakhani and Bright as an advertising agency. Bright boasts a profound understanding of brand advertising along with market leading technology and a deep know-how of the customers of every advertising agency. They have nearly 40 years of experience and are still rapidly growing to this day, aiming to reach every corner of the world with their outdoor advertising.

Print in India defies global ADEX trends

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As usual Print in India surprises global Print barons and defies global ADEX trends. Print is substantially helped in its growth journey by the fact that a lot of SMBs use Print as their only Advertising medium and most Print titles, specially Regional Print get more than 50% of their Advertising revenue from such Advertisers, which are also growing in numbers.

“Print has been estimated as 4% of Global ADEX by Whilst globally WARC, and Print in India reigned with a 21% share. Print ADEX grew last year by 11% to reach a value of Rs. 18,470 crores, almost equalling its pre-covid figure of Rs. 20,045 crores. Whilst in most countries Print is degrowing in absolute terms, not just in share terms, it is credible that in India it is in fact growing and grew last year at a higher rate than TV’s 9% growth. Also H2 performed well for Print and 58% of its ADEX came from H2 vs only 46% in pre-Covid year 2019. Education de-grew marginally, it emerged as the largest category in Print overtaking FMCG, which degrew by as much as 8%. Two other large categories, Clothing, Fashion and Jewellery, and Household Durables grew substantially by over 50%. There is also a recognition among large Advertisers, even from FMCG and definitely HH Durables and 4 and 2 wheelers, that Print is irreplaceable for announcements of New Launches and promotions. Although the recently released ABC circulation numbers show that for most publications, circulation has not reached the Pre Pandemic levels, this fact does not seem to have daunted advertisers from using print any less, since both Volume and Value have gone up by 15% and 11% respectively.” says the report.

“Print in India has been increasing and surprising the global print Barons as print is being used for several years and for various purposes. Print is the main source of advertising. It is used on a large scale globally as well as in India, in the form of billboards, newspapers, hoardings etc. Marketing agencies, Corporate agencies, media agency all of them use print for advertising products, companies, brands so that there is enough publicity and awareness amongst the people. Although with more companies and other agencies taking their marketing efforts online, the old has become new again as print media becomes the new trend. The graph keeps inclining and declining on the basis of the ongoing trend. says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

E-commerce TV ADEX up from 5% to 20%

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Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their dominant medium spending 60% to 90% of their media budgets on TV. And therefore, TV continued to occupy the numero uno position in ADEX with market share ranging from 37% to 42% in the last 10 years.

“It dramatically increased its share from 5% in 2019 to 18% in 2021 and further increased it to 20% last year and is now firmly seated as the second most important category in TV ADEX. In 2022, for the first time we saw signs of stress in Linear TV and its share has come down from a high of 42% in 2020 and 38% in 2021 to a new low of 34%. In the face of growing Digital spends, TV has now been relegated to number 2 position in the Indian ADEX sweepstakes. Education, including EdTech, dramatically reduced its TV spends by 24%. EdTech accounts for most of this decrease and because of this Education is now relegated to 4th position with a 4% share.Telecom, which had one time used TV as their battlefield, has further dropped spends in 2022 and its share has come down from 12% in 2016 to 4% in 2021 and 3% last year.In terms of genre, Hindi GEC continues to lead the pack with respect to TV ADEX, but significantly last year more and more Advertisers used more of second line GEC, indicating that efficiency is top of their mind.Sports clearly is becoming as large as Hindi GEC and despite very high CPRPs is finding favour with more and more Advertisers. The number of Advertisers on Sport increased from around 370 in 2021 to around 470 in 2022.” the report says.

“Most of the best advertising agencies are online advertising companies as they use online, digital mode with creativity, they are often referred to as creative ad agencies which are perceived indoors by online mode and outdoors by offline mode.
Some marketing and advertising companies are the most creative brand agency which helps in advertising agency ads. The advertising firm forms the agency website for the company ads, which sometimes reach the top agencies. Outdoor advertising companies have a better chance of doing better and reaching the top-tier advertising companies which are the best advertising companies. Specific top brand agencies are known to be the best brand agencies. Online advertising agencies are the best agencies to be utilized for online advertising which are claimed to be the best ad agencies. Marketing and advertising agencies go hand in hand with media advertising agencies like ooh ad which is a global advertising agency with an agency website.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/blogs

OOH Is Back In Full Form

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OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to OOH. COVID had affected out-of-home movement drastically in 2020 & early 2021, but now with mobility back with a vengeance, in 2022. It is the 2nd Traditional medium after Television to cross the pre-COVID level.

“OOH ADEX contributed almost Rs 900 crores each in the first 3 quarters. Q4 was a bumper Quarter when the medium crossed the Rs 1000 crore milestone for the very first time and contributed almost 30% to the full year. OOH continued to be the growth driver with its big, bright, colourful, and moving displays. Along with Destination DOOH, Digital displays are continuously growing on-road across markets. DOOH screens have grown from 26,940 in 2020 to 57,690 in 2021 to 89,700 in 2022. 25% of these screens were in Tier 1 cities in 2022. Tier 2 markets also have a good proportion of digital screens, but these are predominantly at transit points. We estimate that Digital OOH is still very small at about 12%. Open RTB’s adoption of Digital Out of Home paves the way for an omnichannel strategy. Integrating Digital OOH into OpenRTB will improve measurement and transparency while protecting the privacy of audiences’ personal information. Looking at the Categories, the top 4 contribute to 56%. Real Estate is leading the pack with a share of 19% followed by Retail, FMCG, & Consumer Services. Expectedly, every Category registered substantial growth except Lubricants and Energy ”says the report.

“The hoardings of advertising agencies such as the ooh ad, the marketing agency hoardings act as a media advertiser for the public. Sometimes outdoor advertising works better for the ad agencies for advertising companies through hoardings and billboards. These are some of the best ways of advertising such big agencies like the ooh advertising. Corporate advertising is different from that of brand advertising as here the focus is on the company rather than the product or the brand. The ad company gets publicity through outdoor media in the form of hoardings, out of home advertising etc. On a vast scale, global advertising expands the batch of media agencies with the help of outdoor media advertising such as billboards, posters, banners etc. Some of the top advertising agencies include the corporate ads.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Digital ADEX has grown by 35% in 2022

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Over the last two years, Digital has doubled in size from Rs. 16,974 crores to Rs. 34,405 crores in 2022. With this growth, its share has further risen to 38% and it has overtaken TV to become the largest medium in Indian ADEX.

In spite of all this growth, we must note that Digital ADEX in India trails behind Global ADEX. Digital share in Global ADEX is 68%. A 10-year review shows that Digital has grown from a mere Rs. 3,050 crores, with a 9% share to Rs. 34,405 crores with a 38% share today. Over these 10 years, in all the years it has grown by around 30% or more, each year, except in Covid year 2020, when it grew by only 10%.

“The reason for Digital’s growth is clearly its now massive reach across the spectrum, with it overtaking TV Reach in some States. Advertisers realise that without Digital they will not reach some key consumers. The second reason is our ability to target much more meaningfully on Digital than conventional demographics into psychographics, contextual targeting, retargeting, hyperlocal targeting, etc., and has opened up the exciting opportunity to do scaled communication in a customised manner. The third reason is our ability in some way or form to track some response to advertising across the marketing funnel.” the report says.

“Digital’s power comes from its versatility, it has a key role to play across the entire marketing. Digital marketing is growing because of the advertising agency that has the best brand advertising. When we talk about media agencies we have top ad agency websites along with the companies. As written in the above paragraphs Digital growth is massive and it has reached across the spectrum with overtaking TV reach in states. That’s also what we can say because of digital marketing and the hoardings and various sites which advertise and make people aware. The ooh ad agency is considered to be one of the best ad agencies, it is also a top creative agency which not only provides outdoor media services but also online advertising. Though ooh media agency provides best ooh media advertising.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Pitch Madison Report 2023 AdEX Projections Come True

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Despite surprises like 2020-Covid Wave-I, the 2021-Covid Wave-II, the 2022 Covid Wave-III and the Russia-Ukraine, Indian AdEx grew by 21 percent when the prediction was that it would grow by 20 percent

Sanjeev Gupta, MD, Global Advertisers, agrees with experts who say that we have truly entered the VUCA world. VUCA stands for volatility, uncertainty, complexity, and ambiguity, and is used as a phrase to describe the nature of the world in which we operate in present times. Despite all the set-backs in the World, India’s GDP grew at 6.8%, and that is the good news. Here is what we learned in the report. Despite a subdued November and December, there were 9 reasonably good months in the year.

“There are now quite a few family driven businesses who have experienced good growth in the last 5 years and have developed the ambition to break into the big league, having substantially increased their advertising budgets. India’s ADEX has grown by 33 % over the last 3 years, when global ADEX grew by 35%, but last year it grew by only 8% versus 21% in India. In absolute terms, ADEX has added Rs. 15,572 crores last year, growing from Rs. 74,231 crore to Rs. 89,803 crore which is the second highest gain of the last two decades,” the report says.

“The new picture that emerges from the report helps us as a business. As a media advertising agency in the business of the ooh ad, Global is an advertising agency that has made a name for itself as an ad agency with a difference. Our figures reveal a healthy picture as we consider extending our offerings to areas like website branding and advertising agency brand advertising agency. We have achieved this goal by erasing the difference between being one among various site hoarding billboard companies and an online ad agency serving some of the best advertising websites with their outdoor advertising boards and outdoor billboard signs of hoarding, which makes us the best media advertising company among our peers in the market,” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Parrmm Lakhani makes waves with Occtagon Media Networks

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Occtagon Media Networks and the art of giving Parrmm Sukh through OOH advertising

Parrmm Lakhani, Director, Occtagon Media Networks, heads not just an ooh media advertising business that goes beyond the traditional understanding of an advertising agency business and embraces the profile of New Age online ad companies but is today among the most popular ad agencies or creative ooh advertising teams in the out of home media advertising circuit.


Whether it is ooh media advertising or outdoor advertising signs or even out of home ads, Occtagon Media Networks, is a force to reckon with. Operating with a young and lean team, Parrmm has built in a very short span a player that stands among the top media agencies in Mumbai.
As a marketing agency company with its business rooted in a heritage that makes it a rather competitive outdoor billboard company, Parrmm Lakhani today complements what is one of the best online advertising companies runs around with the reflexes of an online advertising firm offering the best business advertising solutions. Occtagon’s website is the work of an innovator who runs an online creative agency to reckon with and stands tall despite its lightweight size among the very top ad agency websites offering media solutions in the Indian market.
This is what the Occtagon website says about him:


Parrmm Lakhani is an avid cricket fan, Parrmm is that captain extraordinaire who can inspire his team to win. He leads from the front and by example. A magnanimous person, he respects every individual and encourages everyone to think big. Because he believes that his company actually grows when his employees grow with it. Hard work and perseverance are his favourite buzzwords. But Parrmm isn’t all about work only. He lives by the ‘Work hard, party harder’ motto.

Engineering To Outdoors

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The story of  Ronak Advertising under the dynamic leadership of Hrishikesh Yashwant Dole

Among the big names in the hoarding agency or ooh marketing agency business that is not known so much as an online advertising firm as a marketing phenomenon, Ronak Advertising led by  Hrishikesh Yashwant Dole as the Director stands out as an island of excellence among its peers.  Known for his best business practices when it comes to advertising online or offline, Mr. Dole is known as  a person who heads Ronak Advertising, a creative agency that is widely considered among the best in its field. For instance, if you look at As a top ad agency websites or even the top online advertising companies they represent, the Ronak Advertising website stands out for its simplicity, directness and ability to engage with the customer base of the advertising agency. 

As such Ronak Advertisers is an ace at marketing and considered to be among the best creative marketing agencies when it comes to its superlative use of media. Being a creative agency with some of the best out of home advertising campaigns, it has become bigger than a hoarding provider and become in the words of its competetors ‘the best marketing agency when it comes to ooh. 

Considering the growth trajectory of Ronak Advertising, even as outdoor advertising grows in the post pandemic surge, Ronak is certain to stay way ahead of most digital billboard companies thanks to its reputation as a leader among the best creative advertising agencies in Mumbai. 

The Ronak Advertising website rightly desribes Hrishikesh Yashwant Dole as a person who has donned many hats in his esteemed career. 

Hrishikesh is a Electronics and Tele-communication engineer who started his career with Samudra Electronics (Manufacturer of UPS systems) where he worked for 10 months, afterwhich he jumped right into business. In March 2012, Hrishikesh joined Ronak Advertising as a partner,.