OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to ...
Digital ADEX has grown by 35% in 2022
Over the last two years, Digital has doubled in size from Rs. 16,974 crores to Rs. 34,405 crores in ...
Pitch Madison Report 2023 AdEX Projections Come True
Despite surprises like 2020-Covid Wave-I, the 2021-Covid Wave-II, the 2022 Covid Wave-III and the R ...
Roshan Space under the leadership of Mr. Abdul Kader Shaikh
Mr. Abdul Kader Shaikh, the founder of Roshan Space, was one of the pioneers of the OOH industry in ...
We continue to learn from Yogesh Lakhani
Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is a worthy comp ...
Parrmm Lakhani makes waves with Occtagon Media Networks
Occtagon Media Networks and the art of giving Parrmm Sukh through OOH advertising Parrmm Lakhani ...
Outdoors, the Yogesh Lakhani Way
For over three decades, Dr. Yogesh Lakhani-led Bright Outdoor Media Pvt. Ltd. has been a worthy com ...
Engineering To Outdoors
The story of Ronak Advertising under the dynamic leadership of Hrishikesh Yashwant Dole Among ...
Deepa Gupta And The Art Of Out Of Home Advertising
Following Deepa Gupta's elevation to the post of VP, West, and South at MOMS Outdoor Media Sol ...
How To Make Hoardings Work For Your Brand
Effective brand planning is key to effective marketing, which is why OOH marketing agencies need su ...