Bright Outdoor Media and Mr. Yogesh Lakhani’s success

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One of the largest outdoor advertising agencies in India, Bright Outdoor Advertising is famous nationwide. Founded in 1980, this advertising company has over 1,000 hoardings in Mumbai alone. They have an incredible level of expertise in hoardings, billboards, corporate and brand advertising, and every form of out of home advertising solutions. Bright originally started with just one hoarding in Malad, but soon rose to fame as one of the forerunners of the out of home advertising industry in the country.

Mr. Yogesh Lakhani, the chairman and managing director of the company, is an actor and film producer turned business owner. There are multitudes of ooh advertising brands in the world, but even amidst such fierce competition, Mr. Lakhani’s tactical innovation in products and strategic locations ensures that Bright is a cut above the rest. With some of the best advertising amongst the multitude of ad agencies, Bright are experts in corporate advertising and brand advertising.

Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is an incredible inspiration whose innovative mind is a blessing to the advertising company sphere. Mr. Lakhani and Bright as an advertising agency are defined by dedication, passion, and quality. Bright boasts a profound understanding of ooh advertising along with market leading technology and a deep know-how of the needs of their clientele. With 40 years of experience, they are rapidly growing in reach, aiming to bring their brand to every corner of the world.

Total Display’s rapid growth in advertising

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Total Display is an Indian out of home advertising company that has rapidly solidified itself as one of India’s best in the business. They have years of experience with corporate advertising, brand advertising, hoardings, and whatever else their clients may need. They offer incredibly strategic advertising locations all over India, and their clientele includes some of the most prolific national and international clients out there.

Total Display’s commitment to quality ensures that their clients are always left incredibly satisfied. They come back every time they need an advertising agency or help with any ooh advertising matters. They recognize that the media advertising sphere is continuously evolving, and rather than getting swept away in the flow, they evolve with it, offering new and enhanced solutions every single day.

Total Display has an expert marketing team, whose knowledge and capabilities help them always be ahead of the curve when it comes to ooh solutions. Sanjeev Gupta, CMD, Global Advertisers, has called them a very strong competitor in the marking agency space who know just what needs to be done to maximize quality for their clientele. They strive to give their clients the best advertising that will help maximize reach and influence. While the industry has a lot of players all aiming for the top, Total Display is well known for always being at the front of the group, spearheading new innovations and developing new solutions.

Ashwin Domadia and Arham Advertising’s success

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Arham Advertising is an out of home advertising agency that is well known across India as an incredibly reliable and efficient brand. They deal in brand advertising, corporate advertising, hoardings, and much more in the ooh advertising sphere. They have a large presence across all of India and are known to provide work of incredible quality at an incredibly fast pace. They pride themselves on their quality and make sure to always prioritize the customer above all else, guaranteeing maximum satisfaction.

The Chairman of Arham Advertising is Mr. Ashwin Domadia, a diligent and industrious man who has risen to the top of the advertising company world in India. Sanjeev Gupta, CMD, Global Advertisers, calls him an inspirational force whose work ethic everyone should learn from. Mr. Domadia is creative, smart, and above all, knows exactly how to deliver what his customers need. He leads a team of talented professionals with expertise in all areas of marketing and advertising, something that shows in their work.

Arham Advertising’s clients are always left satisfied, praising their marketing agency as one of the best in the country. Because of their close relationship with their clients and their focus on client needs above all else, Arham has a very dedicated clientele who always come back for their ooh advertising needs. They work with great passion and dedication to make sure that they can provide the best advertising for the occasion at hand.

The rise of the Indian Outdoor Advertising Association

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Created to protect and promote the interests of out of home advertising in India, the Indian Outdoor Advertising Association is a nonprofit company with more than 80% of top ooh media owners as its members. The IOAA, as it is widely known, is a group that aims to further the growth and recognition of the advertising agency world in India. They work towards strengthening all aspects of ooh advertising so that their members can be globally recognized as effective, efficient, innovative, and professional.

The IOAA is the representative of the advertising agency industry to the government of India as well as the state governments. They work together with industry associations in other countries to ensure that their members have all the cutting-edge technology and developments. They were founded in 2007 and have managed to grow the marketing agency industry to an incredible scale. They are incredibly vital to not just the growth of the sphere, but also the safety and protection of the bodies that make up the main force of the industry.

The IOAA’s director is Mr. Sunil Vasudeva, a man who is committed to furthering the agenda of Indian ooh advertising space on a national level. Sanjeev Gupta, CMD, Global Advertisers, has praised him as a stalwart beacon of innovation and progress in the industry. Mr. Vasudeva works tirelessly to make sure that the interests of every advertising company are protected, and the industry can grow with leaps and bounds.

Alakh Advertising rise with Neeta Gulati

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Founded in 1989, Alakh Advertising and Publicity Private Limited is a veteran in the Indian advertising agency world. Specializing in out of home advertising, Alakh is a country leader in the marketing agency industry. Whether you need a hoarding, billboard, kiosk, or anything else in the ooh advertising space, Alakh will always deliver. Their name is synonymous with quality service and the best advertising one could ask for. Over the years, Alakh has steadily climbed up to cement itself as a top advertising company in India.

Alakh Advertising and Publicity is led by Ms. Neeta Gulati, their current director. She is a hard-working and driven woman, who works tirelessly every day and has earned great recognition from her competitors and clients alike. Sanjeev Gupta, CMD, Global Advertisers, calls her an inspiration for generations and a role model for every youngster in the advertising agency world. She leads Alakh with an indomitable will and great determination, ensuring that they always live up to their company motto of “DELIVER” no matter the task at hand.

Alakh Advertising and Publicity has successfully executed global and regional campaigns for its massive clientele, from multinational corporations to large domestic names. Their team kicks into action the moment a task is received, offering incredibly innovative ideas and solutions for every advertising need. Their clients are always left satisfied and raving about their work.

Mr. Abhijit Sengupta and Outdoor Advertising Professionals

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Outdoor Advertising Professionals Private Limited is one of the biggest names in Indian out of home advertising. Widely recognized in the advertising agency industry as mavericks when it comes to ooh advertising, Outdoor Advertising dedicate themselves to bringing about growth and change in the sphere. They use innovative new methods to bring about the best advertising possible. They are experienced in hoardings, corporate advertising, brand advertising, and much more.

The CEO of Outdoor Advertising Professionals is Mr. Abhijit Sengupta, a wise and tenacious man. Sanjeev Gupta, CMD, Global Advertisers, has described him as someone willing to bring about the change that most only dare talk about. Mr. Sengupta is driven and passionate, ready to innovate and drive forward the marketing agency industry to greater heights. He works together with his creative team of industry experts who pool their knowledge and resources to provide the highest-end advertisements for their clients.

Outdoor Advertising Professionals have pioneered many new and incredible ways of advertising, solidifying their place as one of the best ad agencies in the country. They are an incredible media advertiser, and their impressive clientele speaks for this fact. They ensure that they always do a perfect job so that the clients will return to them again and again when they need an advertising company to get their work done. They have done a great job at making sure that the outdoor advertising world gains a lot more recognition and respect.

The Magic of Ketan Lakhani and Occtagon Media Networks

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Occtagon Media Networks was founded in 2014, fairly recently compared to some of their competitors in the advertising agency world. However, they are not to be counted out just because they are younger. Occtagon is incredibly passionate, creative, energetic, and full of incredible ideas regarding out of home advertising. While they haven’t been around for as long, they have still managed to cement themselves as one of the biggest names in Indian ooh advertising. They have presence all over India, with hoardings in several strategic locations.

They are led by Mr. Ketan Lakhani, their director, and an extremely motivated and driven individual. Sanjeev Gupta, CMD, Global Advertisers, describes him as a man willing to do what it takes to get their client the best advertising possible. Mr. Lakhani ensures that his team, while young as a marketing agency, still have all the relevant experience they need to be incredible media advertisers. He leads from the front and is full of determination and hard work, making sure not just his advertising agency, but also each individual employee, grows with him.

Print in India defies global ADEX trends

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As usual Print in India surprises global Print barons and defies global ADEX trends. Print is substantially helped in its growth journey by the fact that a lot of SMBs use Print as their only Advertising medium and most Print titles, specially Regional Print get more than 50% of their Advertising revenue from such Advertisers, which are also growing in numbers.

“Print has been estimated as 4% of Global ADEX by Whilst globally WARC, and Print in India reigned with a 21% share. Print ADEX grew last year by 11% to reach a value of Rs. 18,470 crores, almost equalling its pre-covid figure of Rs. 20,045 crores. Whilst in most countries Print is degrowing in absolute terms, not just in share terms, it is credible that in India it is in fact growing and grew last year at a higher rate than TV’s 9% growth. Also H2 performed well for Print and 58% of its ADEX came from H2 vs only 46% in pre-Covid year 2019. Education de-grew marginally, it emerged as the largest category in Print overtaking FMCG, which degrew by as much as 8%. Two other large categories, Clothing, Fashion and Jewellery, and Household Durables grew substantially by over 50%. There is also a recognition among large Advertisers, even from FMCG and definitely HH Durables and 4 and 2 wheelers, that Print is irreplaceable for announcements of New Launches and promotions. Although the recently released ABC circulation numbers show that for most publications, circulation has not reached the Pre Pandemic levels, this fact does not seem to have daunted advertisers from using print any less, since both Volume and Value have gone up by 15% and 11% respectively.” says the report.

“Print in India has been increasing and surprising the global print Barons as print is being used for several years and for various purposes. Print is the main source of advertising. It is used on a large scale globally as well as in India, in the form of billboards, newspapers, hoardings etc. Marketing agencies, Corporate agencies, media agency all of them use print for advertising products, companies, brands so that there is enough publicity and awareness amongst the people. Although with more companies and other agencies taking their marketing efforts online, the old has become new again as print media becomes the new trend. The graph keeps inclining and declining on the basis of the ongoing trend. says Mr. Sanjeev Gupta.

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E-commerce TV ADEX up from 5% to 20%

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Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their dominant medium spending 60% to 90% of their media budgets on TV. And therefore, TV continued to occupy the numero uno position in ADEX with market share ranging from 37% to 42% in the last 10 years.

“It dramatically increased its share from 5% in 2019 to 18% in 2021 and further increased it to 20% last year and is now firmly seated as the second most important category in TV ADEX. In 2022, for the first time we saw signs of stress in Linear TV and its share has come down from a high of 42% in 2020 and 38% in 2021 to a new low of 34%. In the face of growing Digital spends, TV has now been relegated to number 2 position in the Indian ADEX sweepstakes. Education, including EdTech, dramatically reduced its TV spends by 24%. EdTech accounts for most of this decrease and because of this Education is now relegated to 4th position with a 4% share.Telecom, which had one time used TV as their battlefield, has further dropped spends in 2022 and its share has come down from 12% in 2016 to 4% in 2021 and 3% last year.In terms of genre, Hindi GEC continues to lead the pack with respect to TV ADEX, but significantly last year more and more Advertisers used more of second line GEC, indicating that efficiency is top of their mind.Sports clearly is becoming as large as Hindi GEC and despite very high CPRPs is finding favour with more and more Advertisers. The number of Advertisers on Sport increased from around 370 in 2021 to around 470 in 2022.” the report says.

“Most of the best advertising agencies are online advertising companies as they use online, digital mode with creativity, they are often referred to as creative ad agencies which are perceived indoors by online mode and outdoors by offline mode.
Some marketing and advertising companies are the most creative brand agency which helps in advertising agency ads. The advertising firm forms the agency website for the company ads, which sometimes reach the top agencies. Outdoor advertising companies have a better chance of doing better and reaching the top-tier advertising companies which are the best advertising companies. Specific top brand agencies are known to be the best brand agencies. Online advertising agencies are the best agencies to be utilized for online advertising which are claimed to be the best ad agencies. Marketing and advertising agencies go hand in hand with media advertising agencies like ooh ad which is a global advertising agency with an agency website.” says Mr. Sanjeev Gupta.

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OOH Is Back In Full Form

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OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to OOH. COVID had affected out-of-home movement drastically in 2020 & early 2021, but now with mobility back with a vengeance, in 2022. It is the 2nd Traditional medium after Television to cross the pre-COVID level.

“OOH ADEX contributed almost Rs 900 crores each in the first 3 quarters. Q4 was a bumper Quarter when the medium crossed the Rs 1000 crore milestone for the very first time and contributed almost 30% to the full year. OOH continued to be the growth driver with its big, bright, colourful, and moving displays. Along with Destination DOOH, Digital displays are continuously growing on-road across markets. DOOH screens have grown from 26,940 in 2020 to 57,690 in 2021 to 89,700 in 2022. 25% of these screens were in Tier 1 cities in 2022. Tier 2 markets also have a good proportion of digital screens, but these are predominantly at transit points. We estimate that Digital OOH is still very small at about 12%. Open RTB’s adoption of Digital Out of Home paves the way for an omnichannel strategy. Integrating Digital OOH into OpenRTB will improve measurement and transparency while protecting the privacy of audiences’ personal information. Looking at the Categories, the top 4 contribute to 56%. Real Estate is leading the pack with a share of 19% followed by Retail, FMCG, & Consumer Services. Expectedly, every Category registered substantial growth except Lubricants and Energy ”says the report.

“The hoardings of advertising agencies such as the ooh ad, the marketing agency hoardings act as a media advertiser for the public. Sometimes outdoor advertising works better for the ad agencies for advertising companies through hoardings and billboards. These are some of the best ways of advertising such big agencies like the ooh advertising. Corporate advertising is different from that of brand advertising as here the focus is on the company rather than the product or the brand. The ad company gets publicity through outdoor media in the form of hoardings, out of home advertising etc. On a vast scale, global advertising expands the batch of media agencies with the help of outdoor media advertising such as billboards, posters, banners etc. Some of the top advertising agencies include the corporate ads.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/