E-commerce TV ADEX up from 5% to 20%

Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their dominant medium spending 60% to 90% of their media budgets on TV. And therefore, TV continued to occupy the numero uno position in ADEX with market share ranging from 37% to 42% in the last 10 years.

“It dramatically increased its share from 5% in 2019 to 18% in 2021 and further increased it to 20% last year and is now firmly seated as the second most important category in TV ADEX. In 2022, for the first time we saw signs of stress in Linear TV and its share has come down from a high of 42% in 2020 and 38% in 2021 to a new low of 34%. In the face of growing Digital spends, TV has now been relegated to number 2 position in the Indian ADEX sweepstakes. Education, including EdTech, dramatically reduced its TV spends by 24%. EdTech accounts for most of this decrease and because of this Education is now relegated to 4th position with a 4% share.Telecom, which had one time used TV as their battlefield, has further dropped spends in 2022 and its share has come down from 12% in 2016 to 4% in 2021 and 3% last year.In terms of genre, Hindi GEC continues to lead the pack with respect to TV ADEX, but significantly last year more and more Advertisers used more of second line GEC, indicating that efficiency is top of their mind.Sports clearly is becoming as large as Hindi GEC and despite very high CPRPs is finding favour with more and more Advertisers. The number of Advertisers on Sport increased from around 370 in 2021 to around 470 in 2022.” the report says.

“Most of the best advertising agencies are online advertising companies as they use online, digital mode with creativity, they are often referred to as creative ad agencies which are perceived indoors by online mode and outdoors by offline mode.
Some marketing and advertising companies are the most creative brand agency which helps in advertising agency ads. The advertising firm forms the agency website for the company ads, which sometimes reach the top agencies. Outdoor advertising companies have a better chance of doing better and reaching the top-tier advertising companies which are the best advertising companies. Specific top brand agencies are known to be the best brand agencies. Online advertising agencies are the best agencies to be utilized for online advertising which are claimed to be the best ad agencies. Marketing and advertising agencies go hand in hand with media advertising agencies like ooh ad which is a global advertising agency with an agency website.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/blogs

Digital ADEX has grown by 35% in 2022

Over the last two years, Digital has doubled in size from Rs. 16,974 crores to Rs. 34,405 crores in 2022. With this growth, its share has further risen to 38% and it has overtaken TV to become the largest medium in Indian ADEX.

In spite of all this growth, we must note that Digital ADEX in India trails behind Global ADEX. Digital share in Global ADEX is 68%. A 10-year review shows that Digital has grown from a mere Rs. 3,050 crores, with a 9% share to Rs. 34,405 crores with a 38% share today. Over these 10 years, in all the years it has grown by around 30% or more, each year, except in Covid year 2020, when it grew by only 10%.

“The reason for Digital’s growth is clearly its now massive reach across the spectrum, with it overtaking TV Reach in some States. Advertisers realise that without Digital they will not reach some key consumers. The second reason is our ability to target much more meaningfully on Digital than conventional demographics into psychographics, contextual targeting, retargeting, hyperlocal targeting, etc., and has opened up the exciting opportunity to do scaled communication in a customised manner. The third reason is our ability in some way or form to track some response to advertising across the marketing funnel.” the report says.

“Digital’s power comes from its versatility, it has a key role to play across the entire marketing. Digital marketing is growing because of the advertising agency that has the best brand advertising. When we talk about media agencies we have top ad agency websites along with the companies. As written in the above paragraphs Digital growth is massive and it has reached across the spectrum with overtaking TV reach in states. That’s also what we can say because of digital marketing and the hoardings and various sites which advertise and make people aware. The ooh ad agency is considered to be one of the best ad agencies, it is also a top creative agency which not only provides outdoor media services but also online advertising. Though ooh media agency provides best ooh media advertising.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Pitch Madison Report 2023 AdEX Projections Come True

Despite surprises like 2020-Covid Wave-I, the 2021-Covid Wave-II, the 2022 Covid Wave-III and the Russia-Ukraine, Indian AdEx grew by 21 percent when the prediction was that it would grow by 20 percent

Sanjeev Gupta, MD, Global Advertisers, agrees with experts who say that we have truly entered the VUCA world. VUCA stands for volatility, uncertainty, complexity, and ambiguity, and is used as a phrase to describe the nature of the world in which we operate in present times. Despite all the set-backs in the World, India’s GDP grew at 6.8%, and that is the good news. Here is what we learned in the report. Despite a subdued November and December, there were 9 reasonably good months in the year.

“There are now quite a few family driven businesses who have experienced good growth in the last 5 years and have developed the ambition to break into the big league, having substantially increased their advertising budgets. India’s ADEX has grown by 33 % over the last 3 years, when global ADEX grew by 35%, but last year it grew by only 8% versus 21% in India. In absolute terms, ADEX has added Rs. 15,572 crores last year, growing from Rs. 74,231 crore to Rs. 89,803 crore which is the second highest gain of the last two decades,” the report says.

“The new picture that emerges from the report helps us as a business. As a media advertising agency in the business of the ooh ad, Global is an advertising agency that has made a name for itself as an ad agency with a difference. Our figures reveal a healthy picture as we consider extending our offerings to areas like website branding and advertising agency brand advertising agency. We have achieved this goal by erasing the difference between being one among various site hoarding billboard companies and an online ad agency serving some of the best advertising websites with their outdoor advertising boards and outdoor billboard signs of hoarding, which makes us the best media advertising company among our peers in the market,” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Parrmm Lakhani makes waves with Occtagon Media Networks

Occtagon Media Networks and the art of giving Parrmm Sukh through OOH advertising

Parrmm Lakhani, Director, Occtagon Media Networks, heads not just an ooh media advertising business that goes beyond the traditional understanding of an advertising agency business and embraces the profile of New Age online ad companies but is today among the most popular ad agencies or creative ooh advertising teams in the out of home media advertising circuit.

Whether it is ooh media advertising or outdoor advertising signs or even out of home ads, Occtagon Media Networks, is a force to reckon with. Operating with a young and lean team, Parrmm has built in a very short span a player that stands among the top media agencies in Mumbai.
As a marketing agency company with its business rooted in a heritage that makes it a rather competitive outdoor billboard company, Parrmm Lakhani today complements what is one of the best online advertising companies runs around with the reflexes of an online advertising firm offering the best business advertising solutions. Occtagon’s website is the work of an innovator who runs an online creative agency to reckon with and stands tall despite its lightweight size among the very top ad agency websites offering media solutions in the Indian market.
This is what the Occtagon website says about him:

Parrmm Lakhani is an avid cricket fan, Parrmm is that captain extraordinaire who can inspire his team to win. He leads from the front and by example. A magnanimous person, he respects every individual and encourages everyone to think big. Because he believes that his company actually grows when his employees grow with it. Hard work and perseverance are his favourite buzzwords. But Parrmm isn’t all about work only. He lives by the ‘Work hard, party harder’ motto.

Deepa Gupta And The Art Of Out Of Home Advertising 

Following Deepa Gupta’s elevation to the post of VP, West, and South at MOMS Outdoor Media Solutions, all eyes have been on her next moves for some time now. Her new role carries with it several interesting. OOH being so much more than hoarding media includes BTL as well. Innovative outdoor advertising has always been a huge strength with Deepa Gupta who is expected to help lead the company’s business growth in the West & South regions of India. 

Deepa Gupta has a track record that precedes her stint at MOMS Outdoor Media. She is well known as a thorough professional with a decade-and-a-half track record of many campaigns that have gone beyond hoardings. As a marketing agency leader in the out of home advertising field, Deepa Gupta has helmed several corporate ads campaigns that have included ad hoarding innovation and married it to strategic offerings by online advertising companies. Overall, along with all the magic of a creative brand agency that specializes nevertheless as an ooh ad agency. Even her website best marketing ads mark her out as a superior advert company expert with a thorough understanding of digital billboard companies and the fine art of creating impactful outdoor business advertising signs through a great understanding of OOH as a weapon of mass promotion.

 According to a report carried by the M4G Bureau on May 10, 2022, “Deepa has over 15 years of experience behind her, leading the OOH requirements of cross-category clientele relations in Madison World. She is also listed in the e4m OOH 40 Under 40. Deepa has worked with major brands, including Asian Paints, Raymond, MX player, Bajaj group, Piramal Group, Pidilite, Sony, Lodha, Bluestar, TATA Telecom Services, Toyota, and Starbucks, to name a few.”

How To Make Hoardings Work For Your Brand

Effective brand planning is key to effective marketing, which is why OOH marketing agencies need such strong brand planners

To select the right OOH marketing agency or even the perfect single hoarding calls for OOH marketing agency intelligence that sees hoardings as tools in the larger corporate advertising effort that includes out-of-home advertising, ooh media in general, and the creative part of producing billboard ads that converse with the target audience at a particular hoarding site.
In other words, you have to know the time, the place, the demographic of a particular hoarding location, and also possess the wisdom to arrive at a creative that engages the population to whom the billboard ad is eminently visible.

Such wisdom is not only a must, it is also extremely rare, which is why sound advice from good brand planners is so essential for communicating the brand message. Global with its two-decade-plus record of observing the correlation between outdoor site demographics and adspend RoI, is a good reason why it remains such a force in the field of OOH in Mumbai.

In an interview published on www.afaqs.com on 24 Apr 2020, Amol Dighe, CEO, Madison Media Ultra & Head Investments, spoke telling words on the type of specialization/talent is missing in media agencies today. “Two types: One is strategic brand understanding. I believe the brand planner is almost a marketing resource for the brand and has to be as close to the brand as the marketing manager is. That talent needs to be revived. The second is medium-neutral brand custodians. We need talent that can look at the entire gamut of media and not just approach it as traditional versus digital. That bifurcation should end,” said Dighe.

The OOH Ad And Its Varieties 

What do an online ad agency and the best advertising websites say about the variety of OOH advertising options beyond the ubiquitous outdoor advertising boards?

There is an old saying in the world of outdoor advertising agencies that says ‘A hoarding is only as good as what a hoarding does’. The saying is, of course, talking about measuring the ROI of outdoor digital media. If you are a business owner with a limited budget, you might want to ask yourself what form of outdoor business signs or outdoor marketing signs would work for you. After all the outdoor advertising market is huge and there is an even wider variety of billboard marketing companies that promise you the sky. You may want to ask why you should spend on OOH? Well, the answer is simple. To this day, OOH media or billboard ads are the simplest, surest, and most direct way of engaging the mind of your potential customers with your brand. Call a billboard a compulsive hoarding, an outdoor ad, or a corporate ad, the truth remains – hoardings talk directly to people on the street. Ad hoardings are present where the people are, where the business actually is. The next question that you are likely to have is what do the best marketing agencies say about the options available to advertise OOH.     

On September 26, 2017, Yogesh Lakhani, the CMD of Bright Outdoor Media Pvt.Ltd., explained in an interview on the website exhibitionshowcase.com that outdoor advertising has grown to a point where it offers a variety of options. 

OOH advertising formats fall into six main categories: billboards, streets, roads, highways, transit, and alternative. Outdoor advertising is a media that is everywhere, and when used with creativity, it creates brand new ad spaces in places where none existed before. It’s also one of the most cost-effective advertising options. This platform is undergoing a lot of innovations enabling it to reach, intrigue, and engage your target audience. Few such innovations are building illumination and mobile image projection.