Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their ...
Digital ADEX has grown by 35% in 2022
Over the last two years, Digital has doubled in size from Rs. 16,974 crores to Rs. 34,405 crores in ...
Pitch Madison Report 2023 AdEX Projections Come True
Despite surprises like 2020-Covid Wave-I, the 2021-Covid Wave-II, the 2022 Covid Wave-III and the R ...
Parrmm Lakhani makes waves with Occtagon Media Networks
Occtagon Media Networks and the art of giving Parrmm Sukh through OOH advertising Parrmm Lakhani ...
Deepa Gupta And The Art Of Out Of Home Advertising
Following Deepa Gupta's elevation to the post of VP, West, and South at MOMS Outdoor Media Sol ...
How To Make Hoardings Work For Your Brand
Effective brand planning is key to effective marketing, which is why OOH marketing agencies need su ...
The OOH Ad And Its Varieties
What do an online ad agency and the best advertising websites say about the variety of OOH advertis ...