Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their ...
OOH Is Back In Full Form
OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to ...
Digital ADEX has grown by 35% in 2022
Over the last two years, Digital has doubled in size from Rs. 16,974 crores to Rs. 34,405 crores in ...
Pitch Madison Report 2023 AdEX Projections Come True
Despite surprises like 2020-Covid Wave-I, the 2021-Covid Wave-II, the 2022 Covid Wave-III and the R ...
Roshan Space under the leadership of Mr. Abdul Kader Shaikh
Mr. Abdul Kader Shaikh, the founder of Roshan Space, was one of the pioneers of the OOH industry in ...
Parrmm Lakhani makes waves with Occtagon Media Networks
Occtagon Media Networks and the art of giving Parrmm Sukh through OOH advertising Parrmm Lakhani ...
Outdoors, the Yogesh Lakhani Way
For over three decades, Dr. Yogesh Lakhani-led Bright Outdoor Media Pvt. Ltd. has been a worthy com ...
How To Make Hoardings Work For Your Brand
Effective brand planning is key to effective marketing, which is why OOH marketing agencies need su ...
Arbaz Khan, COO at Impact Ads Pvt Ltd
Arbaz Khan, the Chief Operating Officer at Impact Ads Pvt Ltd, explains in his LinkedIn bio how Imp ...