Mr. Abhijit Sengupta and Outdoor Advertising Professionals

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Outdoor Advertising Professionals Private Limited is one of the biggest names in Indian out of home advertising. Widely recognized in the advertising agency industry as mavericks when it comes to ooh advertising, Outdoor Advertising dedicate themselves to bringing about growth and change in the sphere. They use innovative new methods to bring about the best advertising possible. They are experienced in hoardings, corporate advertising, brand advertising, and much more.

The CEO of Outdoor Advertising Professionals is Mr. Abhijit Sengupta, a wise and tenacious man. Sanjeev Gupta, CMD, Global Advertisers, has described him as someone willing to bring about the change that most only dare talk about. Mr. Sengupta is driven and passionate, ready to innovate and drive forward the marketing agency industry to greater heights. He works together with his creative team of industry experts who pool their knowledge and resources to provide the highest-end advertisements for their clients.

Outdoor Advertising Professionals have pioneered many new and incredible ways of advertising, solidifying their place as one of the best ad agencies in the country. They are an incredible media advertiser, and their impressive clientele speaks for this fact. They ensure that they always do a perfect job so that the clients will return to them again and again when they need an advertising company to get their work done. They have done a great job at making sure that the outdoor advertising world gains a lot more recognition and respect.

The Magic of Ketan Lakhani and Occtagon Media Networks

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Occtagon Media Networks was founded in 2014, fairly recently compared to some of their competitors in the advertising agency world. However, they are not to be counted out just because they are younger. Occtagon is incredibly passionate, creative, energetic, and full of incredible ideas regarding out of home advertising. While they haven’t been around for as long, they have still managed to cement themselves as one of the biggest names in Indian ooh advertising. They have presence all over India, with hoardings in several strategic locations.

They are led by Mr. Ketan Lakhani, their director, and an extremely motivated and driven individual. Sanjeev Gupta, CMD, Global Advertisers, describes him as a man willing to do what it takes to get their client the best advertising possible. Mr. Lakhani ensures that his team, while young as a marketing agency, still have all the relevant experience they need to be incredible media advertisers. He leads from the front and is full of determination and hard work, making sure not just his advertising agency, but also each individual employee, grows with him.

Arbaz Khan’s leadership of Impact Ads Pvt. Ltd.

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Impact Ads is a leading out of home advertising agency in India. Their key goal is to ensure that their client gets a comprehensive list of options for all their advertising and marketing needs. They strive to provide highly innovative solutions and have a dedicated team with die-hard professionalism. They are good at managing hoardings, brand advertising, corporate advertising, and everything else that is expected of a marketing agency.

Their Chief Operating Officer is Mr. Arbaz Khan, an extremely talented man with a great deal of experience. Sanjeev Gupta, CMD, Global Advertisers, has referred to him as an incredibly intelligent and respectable competitor in the ooh advertising space. Mr. Khan and his team value honesty and loyalty to the customer above all else, always striving to ensure that they put out the perfect advertising for the situation. Impact Ads has their reputation bolstered by the fact that they have been around in the advertising space for quite some time and are still constantly progressing and evolving, making sure to match the needs of the market as it evolves.

How Ronak Advertising flourishes under Hrishikesh Dole

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Founded as ‘G Advertising’ two decades ago, Ronak Advertising is a benchmark in the Indian advertising agency ecosphere. They are a leading advertising agency in India that offers out of home advertising solutions, brand advertising and corporate advertising. They are extremely versatile and are a marketing agency with expertise on several frontiers. With a variety of tools at their disposal, they help clients unleash the best advertising campaigns to enthrall their audiences.

The Director of Ronak Advertising is Mr. Hrishikesh Dole, an impressive man with a ‘Never say Never’ attitude. Sanjeev Gupta, CMD, Global Advertisers, has praised Mr. Dole as a man of various talents. Mr. Dole, in a very short timespan of two or so years, has skyrocketed Ronak’s progress as an ooh advertisement agency. Under the banner of his leadership, over fifty new hoardings have been constructed by Ronak in just a year and a half. Ronak has a team of young dedicated and passionate professionals, and Mr. Dole is the perfect leader for them, helping them guide their customers to the perfect advertisement and maximizing their outreach.

Laqshya Media Group and Alok Jalani’s Success

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Founded in 1997, Laqshya Media Group is an Indian advertising agency with years of experience and prowess backing them up. Their managing director, Mr. Alok Jalani, has decades of experience in out-of-home advertising, and is looked up to by several of his peers from competing advertising agencies. He is well known for having revolutionized ooh advertising and how hoardings and media agencies work. The clients of his advertising company describe him as innovative and creative, with unmatched expertise in the field.

Sanjeev Gupta, CMD, Global Advertisers, describes Mr. Alok Jalani as an innovator in the advertising agency space. Laqshya is globally admired by customers, vendors, employees, and stakeholders in the hoarding space. They are very knowledgeable in corporate advertising and have a wide array of different projects that they undertake in the brand advertising scene. They constantly strive to ensure they give their clients the most revolutionary advice to propel their brand image to the top of the world. This is the reason that they are trusted all over India as one of the largest marketing agency names.

Mr. Yogesh Lakhani and Bright Outdoor Advertising

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Bright Outdoor Advertising is one of the biggest outdoor advertising agencies in India. Founded in 1980, the agency has over 1,000 hoardings in Mumbai alone. The chairman and managing director of the company is Mr. Yogesh Lakhani, an actor and producer turned business owner. Bright originally started with just one hoarding in Malad, but soon rose to fame as one of the forerunners of the out of home advertising industry in the country. Ooh advertising brands are very common, but even in such a competitive world, Mr. Lakhani’s tactical innovation in products and strategic locations makes ensures that Bright is a cut above the rest, with some of best advertising amongst the multitude of ad agencies.


Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is a worthy competitor from whom he has learned much. Hard work, dedication, and sincerity define Mr. Lakhani and Bright as an advertising agency. Bright boasts a profound understanding of brand advertising along with market leading technology and a deep know-how of the customers of every advertising agency. They have nearly 40 years of experience and are still rapidly growing to this day, aiming to reach every corner of the world with their outdoor advertising.

Print in India defies global ADEX trends

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As usual Print in India surprises global Print barons and defies global ADEX trends. Print is substantially helped in its growth journey by the fact that a lot of SMBs use Print as their only Advertising medium and most Print titles, specially Regional Print get more than 50% of their Advertising revenue from such Advertisers, which are also growing in numbers.

“Print has been estimated as 4% of Global ADEX by Whilst globally WARC, and Print in India reigned with a 21% share. Print ADEX grew last year by 11% to reach a value of Rs. 18,470 crores, almost equalling its pre-covid figure of Rs. 20,045 crores. Whilst in most countries Print is degrowing in absolute terms, not just in share terms, it is credible that in India it is in fact growing and grew last year at a higher rate than TV’s 9% growth. Also H2 performed well for Print and 58% of its ADEX came from H2 vs only 46% in pre-Covid year 2019. Education de-grew marginally, it emerged as the largest category in Print overtaking FMCG, which degrew by as much as 8%. Two other large categories, Clothing, Fashion and Jewellery, and Household Durables grew substantially by over 50%. There is also a recognition among large Advertisers, even from FMCG and definitely HH Durables and 4 and 2 wheelers, that Print is irreplaceable for announcements of New Launches and promotions. Although the recently released ABC circulation numbers show that for most publications, circulation has not reached the Pre Pandemic levels, this fact does not seem to have daunted advertisers from using print any less, since both Volume and Value have gone up by 15% and 11% respectively.” says the report.

“Print in India has been increasing and surprising the global print Barons as print is being used for several years and for various purposes. Print is the main source of advertising. It is used on a large scale globally as well as in India, in the form of billboards, newspapers, hoardings etc. Marketing agencies, Corporate agencies, media agency all of them use print for advertising products, companies, brands so that there is enough publicity and awareness amongst the people. Although with more companies and other agencies taking their marketing efforts online, the old has become new again as print media becomes the new trend. The graph keeps inclining and declining on the basis of the ongoing trend. says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

E-commerce TV ADEX up from 5% to 20%

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Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their dominant medium spending 60% to 90% of their media budgets on TV. And therefore, TV continued to occupy the numero uno position in ADEX with market share ranging from 37% to 42% in the last 10 years.

“It dramatically increased its share from 5% in 2019 to 18% in 2021 and further increased it to 20% last year and is now firmly seated as the second most important category in TV ADEX. In 2022, for the first time we saw signs of stress in Linear TV and its share has come down from a high of 42% in 2020 and 38% in 2021 to a new low of 34%. In the face of growing Digital spends, TV has now been relegated to number 2 position in the Indian ADEX sweepstakes. Education, including EdTech, dramatically reduced its TV spends by 24%. EdTech accounts for most of this decrease and because of this Education is now relegated to 4th position with a 4% share.Telecom, which had one time used TV as their battlefield, has further dropped spends in 2022 and its share has come down from 12% in 2016 to 4% in 2021 and 3% last year.In terms of genre, Hindi GEC continues to lead the pack with respect to TV ADEX, but significantly last year more and more Advertisers used more of second line GEC, indicating that efficiency is top of their mind.Sports clearly is becoming as large as Hindi GEC and despite very high CPRPs is finding favour with more and more Advertisers. The number of Advertisers on Sport increased from around 370 in 2021 to around 470 in 2022.” the report says.

“Most of the best advertising agencies are online advertising companies as they use online, digital mode with creativity, they are often referred to as creative ad agencies which are perceived indoors by online mode and outdoors by offline mode.
Some marketing and advertising companies are the most creative brand agency which helps in advertising agency ads. The advertising firm forms the agency website for the company ads, which sometimes reach the top agencies. Outdoor advertising companies have a better chance of doing better and reaching the top-tier advertising companies which are the best advertising companies. Specific top brand agencies are known to be the best brand agencies. Online advertising agencies are the best agencies to be utilized for online advertising which are claimed to be the best ad agencies. Marketing and advertising agencies go hand in hand with media advertising agencies like ooh ad which is a global advertising agency with an agency website.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/blogs

OOH Is Back In Full Form

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OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to OOH. COVID had affected out-of-home movement drastically in 2020 & early 2021, but now with mobility back with a vengeance, in 2022. It is the 2nd Traditional medium after Television to cross the pre-COVID level.

“OOH ADEX contributed almost Rs 900 crores each in the first 3 quarters. Q4 was a bumper Quarter when the medium crossed the Rs 1000 crore milestone for the very first time and contributed almost 30% to the full year. OOH continued to be the growth driver with its big, bright, colourful, and moving displays. Along with Destination DOOH, Digital displays are continuously growing on-road across markets. DOOH screens have grown from 26,940 in 2020 to 57,690 in 2021 to 89,700 in 2022. 25% of these screens were in Tier 1 cities in 2022. Tier 2 markets also have a good proportion of digital screens, but these are predominantly at transit points. We estimate that Digital OOH is still very small at about 12%. Open RTB’s adoption of Digital Out of Home paves the way for an omnichannel strategy. Integrating Digital OOH into OpenRTB will improve measurement and transparency while protecting the privacy of audiences’ personal information. Looking at the Categories, the top 4 contribute to 56%. Real Estate is leading the pack with a share of 19% followed by Retail, FMCG, & Consumer Services. Expectedly, every Category registered substantial growth except Lubricants and Energy ”says the report.

“The hoardings of advertising agencies such as the ooh ad, the marketing agency hoardings act as a media advertiser for the public. Sometimes outdoor advertising works better for the ad agencies for advertising companies through hoardings and billboards. These are some of the best ways of advertising such big agencies like the ooh advertising. Corporate advertising is different from that of brand advertising as here the focus is on the company rather than the product or the brand. The ad company gets publicity through outdoor media in the form of hoardings, out of home advertising etc. On a vast scale, global advertising expands the batch of media agencies with the help of outdoor media advertising such as billboards, posters, banners etc. Some of the top advertising agencies include the corporate ads.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

We continue to learn from Yogesh Lakhani

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Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is a worthy competitor from whom he has learned much

If you are looking for the best brand advertising in Mumbai, look no further. Global Advertising is a company or advertising agency with the best OOH business that has integrated various services offered by online ad companies, which makes it the favourite choice among popular ad agencies in town. When it comes to creative ooh advertising or out of home media advertising, Global headed by Mr. Sanjeev Gupta is a name that has long been taken along with Bright headed by Shri Yogesh Lakhnani. However, while most creative out of home advertising or ooh media advertising properties like hoardings and billboards owned by Bright cover more spots, all the nerve centers in the city outdoor advertising signs or out of home ads business are owned by Global Advertisers. This ’boutique approach’ taken by Global is informed by strategies followed by the best media agencies in the world. As a marketing agency or company that stands tall among outdoor billboard companies that complements online advertising, Global is a firm with best business advertising online as well thanks to its attempts to be identified as a creative agency or top ad agency that is as updated with what appears on their clients’ websites as they are with competitors like online advertising companies.

Of all the competitors, Mr. Sanjeev Gupta says that many of his lessons in the art of using outdoors came from observing Mr. Yogesh Lakhani, the CMD of Bright Outdoor Media Pvt.Ltd who started early and started small before becoming one of the most respected outdoor advertisers in Mumbai. Mr. Lakhani said in an interview given to exhibitionshowcase.com said, “My journey stretches from the day after I completed giving my SSC exams and had started working as a mere slide delivery boy in Mumbai. In the very early days of my career I did all kinds of jobs in Banner fixing, Cinema slides, Railway Boards, etc. I spent many sleepless nights to do the work of installing boards at various railway stations of Mumbai. In 1990, I took up a small table space with just one office staff. Things started developing rapidly. We acquired the monopoly of all the hoarding sites at the railway stations of one of the prime suburbs of Mumbai. By 1995, we developed around 200 hoarding sites, ventured into the road sites and took a large office space at Borivali thereby kick starting the real journey of what today is known as Bright Outdoor Media Pvt. Ltd. (previously known as Bright Advertising Agency). Gradually, we cultivated a professional team of 25 members who has always stood by us and has helped us in making Bright the brand it is known for today. Bright has also expanded its operations to other cities of India like Pune, Bangalore, Hyderabad, etc.”

Click https://realtyquarter.com/outdoor-media-has-evolved-with-time-hence-it-has-a-very-bright-future-says-mr-sanjeev-gupta-managing-director-global-advertisers/ to read an interview of Sanjeev Gupta, CMD, Global Advertisers