Deepa Gupta And The Art Of Out Of Home Advertising 

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Following Deepa Gupta’s elevation to the post of VP, West, and South at MOMS Outdoor Media Solutions, all eyes have been on her next moves for some time now. Her new role carries with it several interesting. OOH being so much more than hoarding media includes BTL as well. Innovative outdoor advertising has always been a huge strength with Deepa Gupta who is expected to help lead the company’s business growth in the West & South regions of India. 

Deepa Gupta has a track record that precedes her stint at MOMS Outdoor Media. She is well known as a thorough professional with a decade-and-a-half track record of many campaigns that have gone beyond hoardings. As a marketing agency leader in the out of home advertising field, Deepa Gupta has helmed several corporate ads campaigns that have included ad hoarding innovation and married it to strategic offerings by online advertising companies. Overall, along with all the magic of a creative brand agency that specializes nevertheless as an ooh ad agency. Even her website best marketing ads mark her out as a superior advert company expert with a thorough understanding of digital billboard companies and the fine art of creating impactful outdoor business advertising signs through a great understanding of OOH as a weapon of mass promotion.

 According to a report carried by the M4G Bureau on May 10, 2022, “Deepa has over 15 years of experience behind her, leading the OOH requirements of cross-category clientele relations in Madison World. She is also listed in the e4m OOH 40 Under 40. Deepa has worked with major brands, including Asian Paints, Raymond, MX player, Bajaj group, Piramal Group, Pidilite, Sony, Lodha, Bluestar, TATA Telecom Services, Toyota, and Starbucks, to name a few.”

How To Make Hoardings Work For Your Brand

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Effective brand planning is key to effective marketing, which is why OOH marketing agencies need such strong brand planners

To select the right OOH marketing agency or even the perfect single hoarding calls for OOH marketing agency intelligence that sees hoardings as tools in the larger corporate advertising effort that includes out-of-home advertising, ooh media in general, and the creative part of producing billboard ads that converse with the target audience at a particular hoarding site.
In other words, you have to know the time, the place, the demographic of a particular hoarding location, and also possess the wisdom to arrive at a creative that engages the population to whom the billboard ad is eminently visible.

Such wisdom is not only a must, it is also extremely rare, which is why sound advice from good brand planners is so essential for communicating the brand message. Global with its two-decade-plus record of observing the correlation between outdoor site demographics and adspend RoI, is a good reason why it remains such a force in the field of OOH in Mumbai.

In an interview published on www.afaqs.com on 24 Apr 2020, Amol Dighe, CEO, Madison Media Ultra & Head Investments, spoke telling words on the type of specialization/talent is missing in media agencies today. “Two types: One is strategic brand understanding. I believe the brand planner is almost a marketing resource for the brand and has to be as close to the brand as the marketing manager is. That talent needs to be revived. The second is medium-neutral brand custodians. We need talent that can look at the entire gamut of media and not just approach it as traditional versus digital. That bifurcation should end,” said Dighe.

Arbaz Khan, COO at Impact Ads Pvt Ltd

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Arbaz Khan, the Chief Operating Officer at Impact Ads Pvt Ltd, explains in his LinkedIn bio how Impact Ads came into existence, “Impact has been established with the sole aim to save your time while planning and buying your outdoor advertising, the team of Impact Ads work with all the major media owners to enable us to provide you with a bespoke outdoor advertising and activation program. We offer corporate expert and professional application support across 24 cities in India. (360-degree advertising solution).”

The OOH Ad And Its Varieties 

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What do an online ad agency and the best advertising websites say about the variety of OOH advertising options beyond the ubiquitous outdoor advertising boards?

There is an old saying in the world of outdoor advertising agencies that says ‘A hoarding is only as good as what a hoarding does’. The saying is, of course, talking about measuring the ROI of outdoor digital media. If you are a business owner with a limited budget, you might want to ask yourself what form of outdoor business signs or outdoor marketing signs would work for you. After all the outdoor advertising market is huge and there is an even wider variety of billboard marketing companies that promise you the sky. You may want to ask why you should spend on OOH? Well, the answer is simple. To this day, OOH media or billboard ads are the simplest, surest, and most direct way of engaging the mind of your potential customers with your brand. Call a billboard a compulsive hoarding, an outdoor ad, or a corporate ad, the truth remains – hoardings talk directly to people on the street. Ad hoardings are present where the people are, where the business actually is. The next question that you are likely to have is what do the best marketing agencies say about the options available to advertise OOH.     

On September 26, 2017, Yogesh Lakhani, the CMD of Bright Outdoor Media Pvt.Ltd., explained in an interview on the website exhibitionshowcase.com that outdoor advertising has grown to a point where it offers a variety of options. 

OOH advertising formats fall into six main categories: billboards, streets, roads, highways, transit, and alternative. Outdoor advertising is a media that is everywhere, and when used with creativity, it creates brand new ad spaces in places where none existed before. It’s also one of the most cost-effective advertising options. This platform is undergoing a lot of innovations enabling it to reach, intrigue, and engage your target audience. Few such innovations are building illumination and mobile image projection.