Engineering To Outdoors

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The story of  Ronak Advertising under the dynamic leadership of Hrishikesh Yashwant Dole

Among the big names in the hoarding agency or ooh marketing agency business that is not known so much as an online advertising firm as a marketing phenomenon, Ronak Advertising led by  Hrishikesh Yashwant Dole as the Director stands out as an island of excellence among its peers.  Known for his best business practices when it comes to advertising online or offline, Mr. Dole is known as  a person who heads Ronak Advertising, a creative agency that is widely considered among the best in its field. For instance, if you look at As a top ad agency websites or even the top online advertising companies they represent, the Ronak Advertising website stands out for its simplicity, directness and ability to engage with the customer base of the advertising agency. 

As such Ronak Advertisers is an ace at marketing and considered to be among the best creative marketing agencies when it comes to its superlative use of media. Being a creative agency with some of the best out of home advertising campaigns, it has become bigger than a hoarding provider and become in the words of its competetors ‘the best marketing agency when it comes to ooh. 

Considering the growth trajectory of Ronak Advertising, even as outdoor advertising grows in the post pandemic surge, Ronak is certain to stay way ahead of most digital billboard companies thanks to its reputation as a leader among the best creative advertising agencies in Mumbai. 

The Ronak Advertising website rightly desribes Hrishikesh Yashwant Dole as a person who has donned many hats in his esteemed career. 

Hrishikesh is a Electronics and Tele-communication engineer who started his career with Samudra Electronics (Manufacturer of UPS systems) where he worked for 10 months, afterwhich he jumped right into business. In March 2012, Hrishikesh joined Ronak Advertising as a partner,.

How To Make Hoardings Work For Your Brand

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Effective brand planning is key to effective marketing, which is why OOH marketing agencies need such strong brand planners

To select the right OOH marketing agency or even the perfect single hoarding calls for OOH marketing agency intelligence that sees hoardings as tools in the larger corporate advertising effort that includes out-of-home advertising, ooh media in general, and the creative part of producing billboard ads that converse with the target audience at a particular hoarding site.
In other words, you have to know the time, the place, the demographic of a particular hoarding location, and also possess the wisdom to arrive at a creative that engages the population to whom the billboard ad is eminently visible.

Such wisdom is not only a must, it is also extremely rare, which is why sound advice from good brand planners is so essential for communicating the brand message. Global with its two-decade-plus record of observing the correlation between outdoor site demographics and adspend RoI, is a good reason why it remains such a force in the field of OOH in Mumbai.

In an interview published on www.afaqs.com on 24 Apr 2020, Amol Dighe, CEO, Madison Media Ultra & Head Investments, spoke telling words on the type of specialization/talent is missing in media agencies today. “Two types: One is strategic brand understanding. I believe the brand planner is almost a marketing resource for the brand and has to be as close to the brand as the marketing manager is. That talent needs to be revived. The second is medium-neutral brand custodians. We need talent that can look at the entire gamut of media and not just approach it as traditional versus digital. That bifurcation should end,” said Dighe.

Arbaz Khan, COO at Impact Ads Pvt Ltd

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Arbaz Khan, the Chief Operating Officer at Impact Ads Pvt Ltd, explains in his LinkedIn bio how Impact Ads came into existence, “Impact has been established with the sole aim to save your time while planning and buying your outdoor advertising, the team of Impact Ads work with all the major media owners to enable us to provide you with a bespoke outdoor advertising and activation program. We offer corporate expert and professional application support across 24 cities in India. (360-degree advertising solution).”