E-commerce TV ADEX up from 5% to 20%

Due to the time spent in favour of Digital, the brand custodians have continued to use TV as their dominant medium spending 60% to 90% of their media budgets on TV. And therefore, TV continued to occupy the numero uno position in ADEX with market share ranging from 37% to 42% in the last 10 years.

“It dramatically increased its share from 5% in 2019 to 18% in 2021 and further increased it to 20% last year and is now firmly seated as the second most important category in TV ADEX. In 2022, for the first time we saw signs of stress in Linear TV and its share has come down from a high of 42% in 2020 and 38% in 2021 to a new low of 34%. In the face of growing Digital spends, TV has now been relegated to number 2 position in the Indian ADEX sweepstakes. Education, including EdTech, dramatically reduced its TV spends by 24%. EdTech accounts for most of this decrease and because of this Education is now relegated to 4th position with a 4% share.Telecom, which had one time used TV as their battlefield, has further dropped spends in 2022 and its share has come down from 12% in 2016 to 4% in 2021 and 3% last year.In terms of genre, Hindi GEC continues to lead the pack with respect to TV ADEX, but significantly last year more and more Advertisers used more of second line GEC, indicating that efficiency is top of their mind.Sports clearly is becoming as large as Hindi GEC and despite very high CPRPs is finding favour with more and more Advertisers. The number of Advertisers on Sport increased from around 370 in 2021 to around 470 in 2022.” the report says.

“Most of the best advertising agencies are online advertising companies as they use online, digital mode with creativity, they are often referred to as creative ad agencies which are perceived indoors by online mode and outdoors by offline mode.
Some marketing and advertising companies are the most creative brand agency which helps in advertising agency ads. The advertising firm forms the agency website for the company ads, which sometimes reach the top agencies. Outdoor advertising companies have a better chance of doing better and reaching the top-tier advertising companies which are the best advertising companies. Specific top brand agencies are known to be the best brand agencies. Online advertising agencies are the best agencies to be utilized for online advertising which are claimed to be the best ad agencies. Marketing and advertising agencies go hand in hand with media advertising agencies like ooh ad which is a global advertising agency with an agency website.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/blogs

OOH Is Back In Full Form

OOH is a medium which involves movement from one touchpoint to another, hence mobility is vital to OOH. COVID had affected out-of-home movement drastically in 2020 & early 2021, but now with mobility back with a vengeance, in 2022. It is the 2nd Traditional medium after Television to cross the pre-COVID level.

“OOH ADEX contributed almost Rs 900 crores each in the first 3 quarters. Q4 was a bumper Quarter when the medium crossed the Rs 1000 crore milestone for the very first time and contributed almost 30% to the full year. OOH continued to be the growth driver with its big, bright, colourful, and moving displays. Along with Destination DOOH, Digital displays are continuously growing on-road across markets. DOOH screens have grown from 26,940 in 2020 to 57,690 in 2021 to 89,700 in 2022. 25% of these screens were in Tier 1 cities in 2022. Tier 2 markets also have a good proportion of digital screens, but these are predominantly at transit points. We estimate that Digital OOH is still very small at about 12%. Open RTB’s adoption of Digital Out of Home paves the way for an omnichannel strategy. Integrating Digital OOH into OpenRTB will improve measurement and transparency while protecting the privacy of audiences’ personal information. Looking at the Categories, the top 4 contribute to 56%. Real Estate is leading the pack with a share of 19% followed by Retail, FMCG, & Consumer Services. Expectedly, every Category registered substantial growth except Lubricants and Energy ”says the report.

“The hoardings of advertising agencies such as the ooh ad, the marketing agency hoardings act as a media advertiser for the public. Sometimes outdoor advertising works better for the ad agencies for advertising companies through hoardings and billboards. These are some of the best ways of advertising such big agencies like the ooh advertising. Corporate advertising is different from that of brand advertising as here the focus is on the company rather than the product or the brand. The ad company gets publicity through outdoor media in the form of hoardings, out of home advertising etc. On a vast scale, global advertising expands the batch of media agencies with the help of outdoor media advertising such as billboards, posters, banners etc. Some of the top advertising agencies include the corporate ads.” says Mr. Sanjeev Gupta.

Read more such articles featuring Sanjeev Gupta on https://globaladvertisers.in/

Roshan Space under the leadership of Mr. Abdul Kader Shaikh

Mr. Abdul Kader Shaikh, the founder of Roshan Space, was one of the pioneers of the OOH industry in Mumbai. Mr, Shaikh named his company after his wife in 1978. Speaking about his early beginnings, the company’s website https://www.roshanspace.com says, “When its power of reach was less understood, he had a vision of what the industry could be. A visionary and then a businessman, over the next few decades he acquired billboards in the most iconic locations in the city. In fact, there have been instances where he had to wait for years for the one he wanted to be available. But patience was key, and this focused perseverance paid off in the end.

Junaid Shaikh handed the active reins of the company to his son in 2012, while taking on the role of a mentor and guide in his later years.
Any unique out of home advertising sign or as they are more commonly called – outdoor advertising media billboard calls for a deep engagement with the matrix that has the geography, market dynamics, marketing goals of the client and targeted psychographics as its corners. Says Sanjeev Gupta, the CMD of Global Advertisers,
“Anybody who has spent over two decades in the advertising business knows the great influence Mr. Abdul Kader Shaikh enjoyed among his peers. He was respected widely and his advice was taken very seriously. Advertising in general and outdoor advertising in particular goes beyond marketing a billboard ad or outdoor business advertising signs or ads in billboards. Outdoor billboard advertising companies are required to be extremely sensitive to every micro shift in the weather of their respective markets. As the founder and head of a billboard ad agency I understand how hard billboard media companies have to work in order to corner a share in the business billboard signs market. Today, when various media of outdoor advertising are being used to send the marketing message across the advertising outdoor billboard ecosystem, one has to factor the other contributory factors that are impacting business beyond outdoor marketing signs and outdoor mobile billboards.I cannot think of brain that grasped these complexities as well as Mr. Abdul Kader Shaikh,” says Gupta.

Read more such stories on https://globaladvertisers.in/

We continue to learn from Yogesh Lakhani

Sanjeev Gupta, CMD, Global Advertisers, has always said that the founder of Bright is a worthy competitor from whom he has learned much

If you are looking for the best brand advertising in Mumbai, look no further. Global Advertising is a company or advertising agency with the best OOH business that has integrated various services offered by online ad companies, which makes it the favourite choice among popular ad agencies in town. When it comes to creative ooh advertising or out of home media advertising, Global headed by Mr. Sanjeev Gupta is a name that has long been taken along with Bright headed by Shri Yogesh Lakhnani. However, while most creative out of home advertising or ooh media advertising properties like hoardings and billboards owned by Bright cover more spots, all the nerve centers in the city outdoor advertising signs or out of home ads business are owned by Global Advertisers. This ’boutique approach’ taken by Global is informed by strategies followed by the best media agencies in the world. As a marketing agency or company that stands tall among outdoor billboard companies that complements online advertising, Global is a firm with best business advertising online as well thanks to its attempts to be identified as a creative agency or top ad agency that is as updated with what appears on their clients’ websites as they are with competitors like online advertising companies.

Of all the competitors, Mr. Sanjeev Gupta says that many of his lessons in the art of using outdoors came from observing Mr. Yogesh Lakhani, the CMD of Bright Outdoor Media Pvt.Ltd who started early and started small before becoming one of the most respected outdoor advertisers in Mumbai. Mr. Lakhani said in an interview given to exhibitionshowcase.com said, “My journey stretches from the day after I completed giving my SSC exams and had started working as a mere slide delivery boy in Mumbai. In the very early days of my career I did all kinds of jobs in Banner fixing, Cinema slides, Railway Boards, etc. I spent many sleepless nights to do the work of installing boards at various railway stations of Mumbai. In 1990, I took up a small table space with just one office staff. Things started developing rapidly. We acquired the monopoly of all the hoarding sites at the railway stations of one of the prime suburbs of Mumbai. By 1995, we developed around 200 hoarding sites, ventured into the road sites and took a large office space at Borivali thereby kick starting the real journey of what today is known as Bright Outdoor Media Pvt. Ltd. (previously known as Bright Advertising Agency). Gradually, we cultivated a professional team of 25 members who has always stood by us and has helped us in making Bright the brand it is known for today. Bright has also expanded its operations to other cities of India like Pune, Bangalore, Hyderabad, etc.”

Click https://realtyquarter.com/outdoor-media-has-evolved-with-time-hence-it-has-a-very-bright-future-says-mr-sanjeev-gupta-managing-director-global-advertisers/ to read an interview of Sanjeev Gupta, CMD, Global Advertisers